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5 reasons why to use responsive design

June 3, 2014

Responsive design

Is it important to have a website with responsive web design? In this article we will speak about all pros and cons of adaptive design, to help you to make the right decision.

To begin with, let’s study the advantages

1. Recommended by Google

Starting from 2012, Google recommends responsive design for building Smartphone-optimized websites. In comparison with mobile, sites that use responsive web design have the same set of URLs that considerably improves content crawling and indexing.

2. Positive user experience

Responsive website easily adapts to all screen sizes and correctly depicts on most devices, which allows you to target mobile users and improve website ranking. High bounce rate means that your website offers irrelevant content and, since Google considers user experience as a positioning factor, it is very important to satisfy the needs of both mobile and desktop users in order not to drop in ranking.

3. SEO and marketing

Having separate mobile and desktop sites, you should also prepare and run separate marketing campaigns. Adaptive design is more cost effective and enables you to conduct all necessary SEO and marketing activities for a single website. It will save your time and efforts and will help to stay ahead of competitors.

4. Updates and redesign 

When making some updates or redesign, note that the website layout will change on all devices. Technologies used in adaptive design, allow to make all changes, which will correctly depict across different devices, at one place.

5. Increase your audience reach

To make the most of your website, you should attract as many visitors as you can. This is the main advantage of responsive design. Using it, you have more chances to increase the conversion rates.

Along with all advantages, responsive design has also certain drawbacks

1. Different devices – different attitudes

In most cases, mobile or tablet users come to the website to check out price, telephone or contact information, while desktop users want to read a description, feedback, articles, etc. If the visitor doesn’t get the required information, he will probably leave your website and won’t become your client.

2. Pages load slower

It may take more time to load pages with responsive design, since all content will be first downloaded and only then re-sized for mobile devices. The same goes for full-size images. All these factors along with slow internet connection may annoy users and should be definitely considered when optimizing responsive design for mobile devices.

3. Difference from the full version

Unlike ordinary website, there is no opportunity to see the full site version. Visitors do not always positively adopt the new interface layout. That is why it is very important to combine logically and users may face milder difficulties in adapt site elements.


А choice in favor of adaptive web-design may offer new opportunities for your business, though it has some drawbacks. Before starting the work define the goals and web-site tasks. Be attentive to the fact that the audience of mobile devices’ users continuously grows. Your potential client becomes more exacting and values his time.